Google Algorithm Update & Changes

Google Algorithm Update & Changes

Google Algorithm Update

What is Google Algorithms?

Google frequently updates its algorithms sometimes they announce if there are any big changes. But if we are not clear about what exactly the algorithm is, then it is a matter of concern. The algorithm is a complex system used to retrieve data from its search index which directly affects your Google ranking. Some notable names of the algorithm are- Fred, Intrusive Interstitials Update, Mobilegeddon, RankBrain, Panda, Penguin, Hummingbird, Pigeon, Payday,  EMD (Exact Match Domain), Page Layout Algorithm. The search engine uses a combination of algorithms and numerous ranking signals to deliver web pages ranked by relevance on its search engine results pages (SERPs).

As we discussed, Google updates its Algorithm very frequently and below we have compiled a full list of Google algorithm launches and date wise detail about the Google update.

Google Update

2020

January update 2020

Broad core update– This January 2020 broad core update was announced and confirmed before rolling out. This update was not to target specific improvisation but it had an impact on all search results on a worldwide scale. The ranking of your sites in which search results pages work on this algorithm technology. Whereas this update was stated that small feature updates will remain the same as previous core updates.

2019

October 25, 2019

Image result for bert update

BERT Update– BERT Update is the biggest update in the last 5 years and was announced by google only. This update was created for search queries of google, so its search results work in a better way. Google said this change impacted both search rankings and featured snippets and BERT (which stands for Bidirectional Encoder Representations from Transformers) will be used on 10 percent of U.S. English searches.

September 24, 2019

Broad Core Algorithm Update– Tweeted by Google’s Danny Sullivan and announced that a broad core algorithm update would be released within a few hours. 

June 2, 2019

June 2019 Core Update– A new broad core algorithm updating was confirmed by Google Search Liaison Danny Sullivan via twitter on June 3 and the very next day Google confirmed that update was live and would roll out to various centers over coming days.

March 12, 2019

March 2019 Core Update (a.k.a. Florida 2)– This update was one of the most important and biggest Google updates in years, as confirmed by SEJ. Parallelly recommended following the guidelines of March 9, 2018 update.

February 13, 2019

Valentine’s Day Update– With this update Algorithm trackers communicate some sort of unconfirmed update occurred before date, though the impact on sites was reported as positive changes. 

2018

October 31, 2018

Unconfirmed Halloween Update– It was named as some unconfirmed update notice around Halloween. It doesn’t impact much on sites and their search results.

September 27, 2018

A “Small” Update– On Google’s 20th birthday, this update was confirmed by Google official via Twitter. It was noticed by many SEO communities that some sort of drops in traffic was underway. But it was a small update, not a broad core update.

August 1, 2018

Broad Core Algorithm Update-Third update of Broad Core Algorithm Update of 2018. As said by Google, it was a general update but not to target medical sites though it was referred to as “Medic” by some in the industry.

April 16, 2018

Broad Core Algorithm Update– Another update related to march 9, 2018. This update was confirmed by Google via Twitter, also indicated that it would impact on content relevance sites.

March 9, 2018

Broad Core Algorithm Update– This update was announced and confirmed by Google via twitter that it would roll out in a week. Broad Core Algorithm Update would have benefited those sites that were previously under-rewarded, and advised to build great content to get ranked in Google SERPs.

2017

December 12, 2017

Maccabees Update– several minor changes to the core algorithm was confirmed by Google but downplayed the significance of the period of flux. As between 12 and 14 December, some of the search community set out their websites being hit by updates.

September 8, 2017

Fall Flux– An unconfirmed Google update impacting traffic and search visibility, this was observed SEO tracking tools. This was followed by additional volatility and fluctuations on September 18, 25, and 29, as well as October 4, 8, and 12.

August 19, 2017

Quality Update– This unconfirmed Google quality update had impacted category pages, pages with aggressive advertising, lower-quality/thin content, and other negative user experience elements. Though, after perceiving some speculation Google began testing this algorithm on August 14.

July 9, 2017

Quality Update– Minor update observed by SEO tracking tool in search results fluctuations on July 9, though this update was unconfirmed.

June 25, 2017

June 25 Update– This was an unconfirmed Google update but an analysis found that this update caused lots of fluctuation in site positions holding between 6-10, While it impacted most niches, the good and beverage industry was reportedly impacted the most.

May 17, 2017

Quality Update– Update rolls out on this date and continues the process about a week, lots of fluctuation noticed by the SEO tracking tools in search results. The most impact is seen in aggressive/deceptive advertising, UX issues, and thin/low-quality content.

March 7, 2017

Fred–  Again this update is counted as one of the major algorithm updates which had targeted mainly to low-value content. On March 24, Google’s Gary Illyes confirmed the update through Google has refused to share any more specifics

February 7, 2017

February 7 Update– This unnamed update results in enormous ranking shifts Google’s SERPs, which involves major ranking up-gradation and degradation of some sites. The best part of this update is higher quality content and relevant hard-hitting SEO websites gained the most visibility

February 1, 2017

February 1 Update– This update was not confirmed by Google but it showed its impact which could have an update to target private blog networks or those doing spammy link building.

January 10, 2017

Intrusive Interstitials Update– The announcement for this update was On August 23, 2016, this update involves that would target intrusive interstitials and pop-ups that distract the search experience of the user on mobile devices. The impact of this update on rankings was minimal.

2016

November 10, 2016

Unnamed Update– This is an update that was not confirmed by Google, though SEO tracking tools indicated some sort of Google update happened on November 10.

September 23, 2016

Image result for Penguin Update 4.0

Penguin Update 4.0 & Core Algorithm Integration– final update to the Penguin algorithm saw it integrated into Google’s core algorithm with this final update, which means the penguin algorithm was now evaluating websites and links in real-time. This update involves Another big change which was Penguin devalued links, rather to down of search results of sites pages.

June 1, 2016

Quality Update– Though This update was unconfirmed by Google, according to data, it shows another content-related Quality Update to Google’s algorithm update began to rolling around this date also search ranking tools show a very impactful search ranking on June 8, 21, and 26.

May 12, 2016

Mobile-Friendly Update (#2)– This update was a second Mobile-Friendly Update or Mobilegeddon 2 which was meant to mean to “increases the effect of the ranking signal.”

January 11, 2016

Image result for panda update

Panda Core Algorithm Incorporation– Initially Panda algorithm was a filter applied to the Google algorithm but now, from this date panda update had been incorporated into the core Google algorithm as confirmed by Google, also panda update is incorporated as another of its core ranking signals. It has been clarified, however, that this doesn’t mean the Panda classifier acts in real-time.

2015

October 26, 2015

RankBrain– This Google algorithm update has been the third most important ranking update. This update involves machine-learning algorithm technology which filters search results according to user demand to give the best answers to their query. Initial 15% of queries were into this but now, it involved in almost every query entered into Google.

July 17, 2015

Panda Update 4.2 (#28)– This update was data refresh which has taken months to roll out, due to slow process impact results show gradually. As confirmed it was final panda update.

May 3, 2015

Quality Update– This update is also known as Phantom Update and update confirmed change Google’s core ranking algorithm. The quality update mostly impacted the website’s content quality issues and also websites with too many ads.

April 21, 2015

Mobile-Friendly Update– This update was meant for the mobile-friendly sites where results had better search ranking and results to searchers on mobile devices. This update impacted all languages globally

2014

October 17, 2014

Penguin Update 3.0– Another data refresh of Google’s Penguin algorithm. Affected mostly who had continued to utilize spammy link practices and had escaped the radar of the previous updates, but allowed those impacted by previous updates to emerge and recover.

 

September 23, 2014

Panda Update 4.1 (#27)– This update added a few more signals to help Panda identify low-quality content more precisely and impacted 3 to 5 percent of queries. 

July 24, 2014

Pigeon Update– Pigeon Algorithm was a local search update that influences website ranking signals to local search results. It also impacted location ranking parameters.

June 12, 2014

Payday Loan Update 3.0– This update was largely focused on targeting spammy queries, also help to protect against negative SEO attacks.

May 20, 2014

Panda Update 4.0 (#26)– Major update to the algorithm, impacting 7.5 percent of English queries.

May 16, 2014

Payday Loan Update 2.0– Update to target spammy websites in a better way.

February 6, 2014

Page Layout Refresh– This update was just rerun the algorithm and updated its index, No such changes to the algorithm were mentioned.

2013

October 4, 2013

Penguin Update 2.1– The first and only data refresh update of penguin as announced by Google which impacting 1 percent of searches.

September 26, 2013

Hummingbird Update– On this date update was announced but it started rolling out in August 2013. This update had impacted a Google search technology in a positive way that came out as a result of the growth of conversational search (voice search). Also, Google said that this algorithm has affected about 90 percent of searches worldwide.

June 11, 2013

Payday Loan Update– Google Payday Loans algorithm update was to detect the spammy queries (e.g. loans, porn, casinos, debt consolidation, and pharmaceuticals). To fully roll out this update it took about 1-2 months and impacted about 0.3 percent of U.S. queries.

May 22, 2013

Penguin Update 2.0– As explained in a blog post by Google this was a “next generation” of the Penguin algorithm. This version of the Algorithm detects top-level category pages for evidence of link spam being directed to the website. This update impacted around 2.3 percent of English queries.

March 14, 2013

Panda Update (#25)– Panda data refreshes started rolling out monthly over 10 days, without any further confirmation from Google. Google did not confirm this update though tools suggested for the same.

January 22, 2013

Panda Update (#24)– Panda data refresh affecting 1.2 percent of English queries.

2012

November 5 & 21, and December 21, 2012

Panda Update (#21, #22 & #23)– Panda data refresh #21 impacting 0.4 percent of worldwide queries worldwide and 1.1 percent of U.S. queries, Though panda update #22 impacting 0.8 percent of English queries and #23 impacting 1.3% of English queries as confirmed by Google.

October 9, 2012

Page Layout Update #2– First Google algorithm rollout to potentially recover which was allowed by this update as announced by Google. 

October 5, 2012

Penguin Update 1.2– Update of Penguin algorithm data refresh. It impacted 0.3 percent of English queries.

September 27, 2012

Panda Update (#20)– 2.4 percent of English search queries impacted by this update, that took more than a week to completely rollout.

September 18, 2012

Panda Update 3.9.2 (#19)– Announced by Google “expect some flux over the next few days.” And update for data refresh impacting less than 0.7 percent of queries.

August 20, 2012

Panda Update 3.9.1 (#18)– Data refresh impacting 1 percent of queries worldwide as confirmed by Google 

June 24 & 25, 2012

Panda Update 3.8 (#16)– Data refresh impacting 1 percent of queries worldwide as confirmed by Google

June 8, 2012

Panda Update 3.7 (#15)– Data refresh update, impacting less than 1 percent of U.S. Ranking tools suggested it was bigger than more recent Panda updates.

May 26, 2012

Penguin Update 1.1– This update of the penguin update algorithm impacted less than 0.1 percent of English searches. Initially, it affected sites by downranking but after this update that sites gradually started ranking their sites on Google whereas sites not effected during the penguin update later they got effected. 

April 27, 2012

Panda Update 3.6 (#14)-Update for Data refresh of the Panda algorithm.

April 24, 2012

Penguin Update– This update was to the “over-optimization” penalty finally arrived on this day. Penguin algorithm change meant to downrank websites engaging in aggressive webspam. This update would impact 3.1 percent of English queries. 

April 19, 2012

Panda Update 3.5 (#13)– This is the date confirmed by Google’s Matt Cutts for data refresh that happened in the Panda algorithm.

March 23, 2012

Panda Update 3.4 (#12)-This update was also a data refresh impacting ~1.6 percent of queries.

February 27, 2012

Panda Update 3.3 (#11)– As announced by Google that this update was a data refresh of Panda which made it more “accurate and sensitive” for search results.

February 27, 2012

Venice Update– Venice Update includes the feature of search results based either on the searcher’s physical location or IP address. 

January 19, 2012

Page Layout Update– This update of Google targeted websites with too many ads above the fold, as, a user would have to scroll down the page to see any actual content.

January 18, 2012

Panda Update 3.2 (#10)– This update was a data refresh of the Panda algorithm.

2011

November 18, 2011

Panda Update 3.1 (#9)– A minor update in the panda algorithm, impacting less than 1 percent of searches.

November 3, 2011

Freshness Update– This update was to put an impact on the fresher results as e.g.- current events, hot topics, recurring events. This update impacted 35 percent of searches.

October 19, 2011

Panda Update 3.0 (#8)– This update already announced but the fact was this update recalculated how the algorithm impacted websites and Google added some new signals into the Panda algorithm. 

September 28, 2011

Panda Update 2.5 (#7)– This update was to announce confirmed flux dates as Google announced to “expect some Panda-related flux in the next few weeks.” were October 3 and October 13

August 12, 2011

Panda Update 2.4 (#6)– This update does not impact much, it was just rolled out internationally for all English-speaking countries and non-English speaking countries (except for Japan, China, and Korea).

June 21 and July 23, 2011

Panda Update 2.2 (#4 & #5)– Another small update in Google Panda algorithm, which did not impact much on site ranking.

May 9, 2011

Panda Update 2.1 (#3)– This update was just a data refresh as clarified by Google, while The industry-first called this update Panda 3.0.

April 11, 2011

Panda Update 2.0 (#2)– This time the first core update to the Panda algorithm. This update came up with incorporated additional signals, such as sites that Google users had blocked.

February 23, 2011

Panda Update – The first update of the panda algorithm initiated on this date and shockingly SEO industry has impacted by this algorithm, as after small were there for this algorithm. Though when it had initiated google kept it unnamed but later it named Panda named after the engineer who came up with the primary algorithm breakthrough.

2010

April 28, 2010

MayDay Update– Mayday updates was an algorithmic change which was best for long-tail queries. This update rolled out between April 28 and May 3.

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