Importance of Keyword Density

Importance of Keyword Density

We must know the density of keywords in our post as it is one of the foundational aspects of the on-page Search Engine Optimization. Only if it is used correctly it will help us attract search engines and will also boost our visibility on the search engine result pages (SERP’s). If at all this is ignored it may lead us out of the ranking or even might result in search penalty which might remove us from the SERP’s altogether.

In this post further we will explain what keyword density is and how can we use it correctly. With this, we can get the benefits of fully optimized content and will also help us avoid pitfalls that are associated with this SEO best practice.

What do we mean by keyword density?

Keyword density is an element of keyword optimization that will help us in referring to the number of times the target keyword is used on that particular webpage. This helps us to know the percentage and frequency of target keyword appearing with the relative numbers of words appearing on the page. We use keyword density as a single search engine so as to determine whether or not the particular keyword or phrase is relevant to the piece of content.

“Keyword density is an element of keyword optimization that refers to the number of times a target keyword is used on a webpage.”

How can we calculate keyword density?

It is very easy to learn to calculate the keyword density. For this what we do is take the number of times the target keyword has appeared on our webpage and divide it by the total number of words on the webpage. Following is the formula for the same:-

“Number of times the target keyword appears / Number of words on a webpage = Keyword density”

Image result for keyword density

Here is an example of how we measure the keyword density

Suppose the site has published a webpage for content marketing. Here the page targets the word content marketing which is been used as a keyword 20 times and the total number of words on the webpage is 1,000 words.

20(Number of times the word content marketing word is used on the page)/1,000(Number of words on the webpage) =2 %( Keyword Density)

What should be the ideal keyword density?

We must know that unfortunately there is no set rule for how many times are we allowed to show a keyword in a page. The search engines have not specified any keyword density percentage, so we must use discretion and best practices to guide us.

Some of the SEO experts believe that the ideal keyword density should be around 1-2%. Which means that the target keyword appears only once or twice in every 100 words. Which also means that if we use it at this rate it shows the search engines that the keyword appears enough number of times without engaging with keyword stuffing.

What do you mean by keyword stuffing?

Keyword stuffing is using the target keyword over and over so that the page get ranked for the target team. At a time it the popular black hat SEO tactic. Though it is not used very widely today, still the marketers should be aware of keyword stuffing so that they don’t engage in it accidentally.

If the keyword density is very high then keyword stuffing might appear there. But otherwise one might want to avoid keyword stuffing as it goes against the guidelines of Google and it might lead the search engine to penalties that might remove the page from SERP’s.

A very high keyword density might create some poor experience for the readers. The clarity and readability of the SEO content may lead the visitors to bounce back to high-quality pages.

Following are the 4 Strategies for Good Keyword Density:-

As we know there is no ideal keyword density described by the search engine, but still, we must stick to the best practice of keyword optimization rather than exact keyword percentage.

By using the following strategies we can approach keyword density in our content

  • Write for the readers first-then focus on keyword use

We must always remember that the best contents are written for the readers first. It should be naturally and organically written using keywords in our copy. By using these content writing tips we must create high quality, compelling and valuable content. After we are done we must go back and add keywords to see if we can reach the keyword density of around 1-2%.

  • Use keyword stemming to add variations of the target keyword

Keyword stemming is all about the search engine’s ability to recognize and associate similar words that are connected to the target keyword. Usually, this adds a prefix, suffix, or pluralization to the target keyword. For example, stemming for the word content market could be content markets or content marketings. This is because the search engines recognize and associate these words and also use them in our content to support our target keyword by adding the textual clarity to the copy.


  • Use semantic keywords to give context and support the target keyword

Semantic keywords are some of the terms that are synonyms, variations or are contextually related to the target keyword. They are related because of what they mean and not because of what the word is. For example-  semantic keywords for the target team is content market which might include content marketing or marketing content. All the search engine’s use sematic SEO’s to help them understand and rank the webpages for which it is important we find related keywords and use them in our copy so it can support our on-page SEO.


  • Avoid keyword stuffing

Once when we are done completing our content we must put it through on-page SEO checklist before publishing it. Also we need to make sure that we have used enough target keyword to tell the search engine’s what the page is all about without engaging in keyword stuffing and risking your site for search penalties.

Image result for keyword density


How can we check the keyword density in a post?

It is very simple to check the keyword density in our post. Firstly, we can do it manually by counting on the number of times we have used the keyword, then the total number of words in the post and then use the above-given formula. Secondly, we can use the tool called Yoast SEO Plugin to check the keyword density in our WordPress post editing page.

But once as we go live with our page we can still check by using Alexa’s On-Page SEO Checker so as to review the usage of keywords and also to make sure that the page is fully optimized for the target team.

How do we find and use the keywords the right way?

By now we all know what is keyword density and how many times should we use keywords in content, so now we must get the tools that will help us to identify the best terms for the target in our posts and pages.

Blog Comments

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