Almost two decades have passed since the dot-com bubble bursts gave a reality check to the world that overestimated the capacity of the internet as the source to run all businesses. However, looking back from the present day, when every brand has its own website, multiple Social Media pages, and dedicated teams to handle SEO and elaborate E-mailers, one could argue that internet indeed was worth all the risk. Our capacity to learn from the past can be attributed to the current state of digital marketing, that and certain rapid technological advancements that have marked digital media an imperative to the world.
With the power to choose between reaching a local niche to promoting on a global scale, digital marketing has opened up multiple possibilities. As this medium keeps evolving in various forms, businesses must continuously keep up with the trends that could provide them with the opportunity to establish and grow their brands in an over-crowded playing field, which leads us to what would perhaps be the biggest challenge for marketers in the coming period – visibility.
There is no arguing that any business, be it service related or product related, must have their digital presence known to be considered an active brand. But the question remains as to what can be done to stand out from the competition that is present in the same space? How can this challenge be tackled? This challenge is what drives and motivates us at Evolve Digitas. We combine the expert understanding of technology with the originality of creative minds to deliver a high-quality blend of advanced digital marketing strategies that will help our partners tackle the present day challenges. We provide marketing services that are critical to the success of a brand; be it design and development of a website or mobile applications, conceptualisation and creation of engaging social media content, execute marketing campaigns and so much more. While these mediums are at our disposal, what distinguishes our services are the data driven, thoroughly researched digital marketing mix that facilitates efficient execution of strategies for brands. As for the challenge of visibility, the current market trend is favouring towards inbound marketing that allows customers to find the brands through effective communication. These trends demands businesses to rethink their communication approach from begin a seller to an assistant. The shift can be challenging, that is why we look forward to assist.
Our clients expect the best, and we strive to deliver the best. This brings us to the question, why should a brand work with us? Well, the simple answer to that would ‘We are looking at the future.’ The Evolve Digitas team consists of industry experts who are not only concerned with the short terms growth of our partners but aim long term to foster the goal of transforming relationships with clients and consumers. We take a deep dive into various aspects of the industry pertaining to the business of our clients which puts us in the pole position to advice what strategies and medium can work well in the future.
Credit: Prateek Sonny